Company Description
Pinjata AS has since 1996 developed safe and funny edutainment games for children aged 4-10 years. The company enjoys great success in the Scandinavian market and has since 2001 invested significant amounts in digital content development. The main character, the rabbit “Josephine”, has been released in 10 different games titles, most recently “Josephine on field trip”. These PC-games are sold annually to about every 8th child aged 4-10 years in Norway. In addition to PC-games, Pinjata also develops games on other digital platforms, such as games for downloading via the internet, WAP and as pure mobile phone games. The “Josephine” range of titles have received several national and international awards, and Pinjata AS is currently pursuing the international games market through partnerships and licensing arrangements.
What set it apart from its competitors?
Josephine has developed a strong brand position and identity in the 4-10 year old segment in Scandinavia. The character manages to be safe for parents, fun and educational for the kids at the same time. The Norwegian press states that the Josephine games have always had excellent quality and are among the best games on the market for children. When the kids play this game, parents may let them sit in front of the PC without having a bad conscience.
Products & News
The most recent release,”Josefine on field trip”, manages to teach the children basics in a funny way. It is as funny and cosy as always to play the little rabbit. This time, Josefine is going on an exploration trip in the forest. Here she meets different characters that need her help such as the owl that needs help to have her wooden cabin rebuilt, and a bear that wants to get to the mushrooms on the other side of the river. In between she gets help to solve different tasks, for example from the frog Fredrik who is a carpenter. Thus, the game is also interesting for boys as they might otherwise have thought that it is somewhat embarrassing to play the cute little female rabbit